{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Sajad Roudbari",
  "alternateName": ["bysajaad", "iamsajaad"],
  "jobTitle": "Head of Product Design & Experience",
  "description": "Senior product design and strategy leader with 15+ years of experience turning complexity into clarity across e-commerce, mapping, logistics, SaaS, and AI infrastructure.",
  "url": "https://iamsajaad.com",
  "email": "sajad.rudbari@gmail.com",
  "telephone": "+98 990 404 0122",
  "image": "https://iamsajaad.com/assets/favicon.svg",
  "sameAs": [
    "https://linkedin.com/in/iamsajaad",
    "https://dribbble.com/bysajaad",
    "https://behance.net/bysajaad",
    "https://medium.com/@bysajaad",
    "https://virgool.io/@bysajaad",
    "https://t.me/bysajaad"
  ],
  "knowsAbout": [
    "Product Design",
    "Product Strategy",
    "UX Research",
    "Design Systems",
    "AI Infrastructure",
    "Agentic Products",
    "Data Infrastructure",
    "E-commerce",
    "Logistics",
    "Mapping",
    "SaaS",
    "Product Leadership",
    "Analytics Infrastructure",
    "N8N",
    "Zero-authority Leadership",
    "Field Research",
    "Conversion Rate Optimization"
  ],
  "worksFor": {
    "@type": "Organization",
    "name": "Digikala Jet",
    "description": "MENA's largest e-commerce — Quick Commerce Division",
    "url": "https://digikala.com"
  },
  "hasOccupation": [
    {
      "@type": "Role",
      "roleName": "Head of Product Design",
      "startDate": "2023",
      "memberOf": {
        "@type": "Organization",
        "name": "Digikala Jet",
        "description": "MENA's largest e-commerce — Quick Commerce Division"
      },
      "description": "Scaled business 10x, built analytics infrastructure from zero, 300% checkout conversion, 80% bounce reduction, AI/ML sentiment pipeline processing 100K+ call recordings."
    },
    {
      "@type": "Role",
      "roleName": "Senior Product Designer & PM",
      "startDate": "2020",
      "endDate": "2022",
      "memberOf": {
        "@type": "Organization",
        "name": "Balad Maps",
        "description": "Hezardastan Group (Cafebazaar & Divar) · 4M+ DAU mapping platform"
      },
      "description": "Launched toll payment capturing 2% of all Iranian highway transactions. 80% pedestrian bounce reduction via voice navigation. Transformed 18-engineer team, halved ship time."
    },
    {
      "@type": "Role",
      "roleName": "Founder & Product Lead",
      "startDate": "2022",
      "memberOf": {
        "@type": "Organization",
        "name": "Zonerift",
        "description": "Self-funded SaaS · Global"
      },
      "description": "810% ROI, 3,000+ users across Iran, Russia, Eastern Europe. 1.5PB monthly traffic, zero-maintenance architecture. Full stack: network, encryption, payments, infra."
    },
    {
      "@type": "Role",
      "roleName": "Senior UX Designer",
      "startDate": "2018",
      "endDate": "2019",
      "memberOf": {
        "@type": "Organization",
        "name": "Bamilo",
        "description": "Rocket Internet · International E-commerce"
      },
      "description": "300% checkout conversion via 5→3 step optimization. 27% overall conversion uplift with dual CTA strategy. Led full marketplace redesign in multilingual environment."
    },
    {
      "@type": "Role",
      "roleName": "Lead Product Designer",
      "startDate": "2019",
      "endDate": "2020",
      "memberOf": {
        "@type": "Organization",
        "name": "Asanbar",
        "description": "B2B Logistics Marketplace"
      },
      "description": "2x driver acceptance via in-cab UX field research. Dynamic return-trip pricing algorithm design. Contributed to successful Series A (IRR 8B)."
    },
    {
      "@type": "Role",
      "roleName": "UX Lead",
      "startDate": "2016",
      "endDate": "2018",
      "memberOf": {
        "@type": "Organization",
        "name": "Yara / Medrick",
        "description": "Gaming & Ad-Tech Platform · Dubai, UAE"
      },
      "description": "Shipped Ario gaming platform (Steam competitor) in 12 months. Delivered Tapeligh ad-tech platform on aggressive timeline. Led in English-primary international environment."
    }
  ],
  "impact": [
    {
      "metric": "ROI Delivered",
      "value": "810%",
      "context": "On a 0 to 1 idea to PMF cycle",
      "company": "Zonerift"
    },
    {
      "metric": "Checkout Conversion Growth",
      "value": "300%",
      "context": "E-commerce funnel optimization",
      "company": "Digikala Jet / Bamilo"
    },
    {
      "metric": "Bounce Rate Reduction",
      "value": "80%",
      "context": "Through UX restructuring",
      "company": "Digikala Jet"
    },
    {
      "metric": "Business Growth",
      "value": "10x",
      "context": "Product-led expansion",
      "company": "Digikala Jet"
    },
    {
      "metric": "Highway Toll Market Share",
      "value": "2%",
      "context": "Of all Iranian highway transactions captured",
      "company": "Balad Maps"
    },
    {
      "metric": "Driver Acceptance Improvement",
      "value": "2x",
      "context": "In-cab UX field research result",
      "company": "Asanbar"
    },
    {
      "metric": "Monthly Traffic",
      "value": "1.5PB",
      "context": "Zero-maintenance architecture",
      "company": "Zonerift"
    },
    {
      "metric": "Users",
      "value": "3,000+",
      "context": "Across Iran, Russia, Eastern Europe",
      "company": "Zonerift"
    }
  ],
  "tools": [
    "n8n",
    "Claude Code",
    "Figma",
    "Zed",
    "Cursor",
    "OpenRouter",
    "Docker",
    "TimescaleDB",
    "Redis",
    "Rust",
    "Jekyll",
    "Metabase",
    "DBeaver",
    "Ghostty",
    "Linear",
    "Kafka"
  ],
  "philosophy": "I don't design interfaces. I design decisions. Every design decision connects to a business metric. I lead without authority, build with engineers not above them, and believe the best product decisions come from the gap between what users say and what they actually do.",
  "availability": "Available for senior product leadership roles, consulting engagements, and advisory positions."
}